Email marketing: An entrepreneur's best friend
Technology has made online marketing an overwhelming prospect for the average person. Social media platforms, online publications, and independent blogs are all great ways to get your content out there, but what's the best way to go? Where does a person begin?
I'll tell you: with an email list.
It might seem counterintuitive to suggest that sending things to someone's email inbox (aka: a black hole) is the best form of audience building and marketing, but hear me out:
People sign up for email lists for some sort of benefit. It can be a coupon or a free download or knowledge on a relevant subject. Whether you know it or not, you have something of value to offer your audience.
From left to right:
1 Canoe 2 uses email to combine a featured item and a special shipping discount
Bennett Galleries Nashville highlights a recent new artist and his work
Brit+Co offers a sale on a few classes
If you make physical products, highlighting an item or releasing a new line are perfect ways to keep in touch with your audience.
If you're a brick and mortar business, share your new inventory, feature customer or staff favorites, and share sales and events.
Do you sell services instead of physical items? I'm willing to bet you have expertise in your field that you can tap into to share. Whether you write a blog post on a particular subject or offer classes, you can share something with your audience.
Want to make your emails seamless and low-stress? Sign up for an email platform (Mailchimp, Emma, ConvertKit, etc.). Most of them are free depending on the size of your contact list and how often you send emails. They all include easy-to-use templates that you can design to just drag, drop, and send. All email platforms have analytics that you can use to get to know your audience better, re-engage people who don't interact, and find the best days and times to send your emails. For a more in-depth look at the ways email marketing can help you, I found this article to be helpful.
If you're interested in building your email marketing strategy and need some guidance, contact me here for a consultation.