• Melanie

How To: Prepare quarterly email and social media marketing plans

I recently assembled a quarterly marketing plan for a professional visual artist, and it cut out some noise for both of us. Rather than scramble to figure out what to send and when to send it, she has a plan mapped out with some relevant ideas for content as well as weekly and monthly goals.

I've always been pretty bad at consistency with my writing, so I decided to make one for myself, too. I feel good about what I have so far, though I'm sure I'll be adding and switching out content.

Here's how I started:

  • I assessed my goals for both my writing and my business: What do I want to accomplish with my blog? How will this help me reach other goals I have for my business?

  • I looked at what I've done over the course of the last year that I haven't shared.

  • I looked at the holidays and events coming up.

  • I assembled any ideas I've had for blogs over the months and researched other ideas, as well.

Once I had my list put together, I broke it up into categories of subject matter I'm interested in sharing and distributed the posts throughout the coming weeks.

Next, I decided which blog posts and events I'd like to share via email. This is also how I'll promote items from my online store.

Finally, I came up with 10-12 social media post ideas per month based on the content in the blogs and emails. I'll plan these on a weekly basis so I can stay on top of my best posting times for highest audience engagement.

In an effort to keep this plan in action I've also created two worksheets: one with a monthly plan and one with a weekly plan (shoutout to Katherine Forbes of Designing the Row and Music Biz Besties for the inspiration).

I've found that pen-to-paper is an important part of my prioritizing, and I'm hoping the act of wrting down my intentions will help me reach my writing goals.

As I'm filling out these sheets, I'm mentally assessing how much time each email or blog post will take, and I'll schedule the time in my agenda accordingly.

Initially, it's taking a while for me to put all of this together, but I think if I can stick to it and build new habits, it will become second nature and will end up saving time in the long run.

Social media and email marketing are necessary for small businesses, but it's challenging to come up with relevant content on a regular basis. If you're working on staying consistent with your blogging, email, and social media content, creating a quarterly plan may help put and keep you on the right track.

If you need help putting a plan together, contact me and I'll be happy to guide you or create a plan from scratch.

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