• Melanie

Promotional Materials: Layouts

Print ads, online events, social media posts, postcards, and on and on and on. There are dozens of ways to effectively promote your products/events/etc., and a comprehensive marketing strategy uses a few outlets to great advantage.


One of the skills I've honed over the past couple of years is rearrangement of layouts for promotion. Facebook events have a different aspect ratio than posts and ads, which have a different aspect ratio than Instagram posts and ads, which are also different from a standard-size printed postcard.


Even if I'm not the person doing the original design, I can always make a new layout from a digital file for a multitude of online promotions. The question is how is a designer supposed to keep track of all of the different dimensions for each different outlet?


I keep a Pinterest board for marketing that I update regularly. I check every three to four months for changes on social media platforms and update my board accordingly. Below, I've shared some layouts from a recent art show at Bennett Galleries Nashville. The original card was designed out-of-house, and I arranged layouts for promotion on Facebook, Instagram, and Twitter. Luckily, Twitter and Instagram don't have the same strict layouts as Facebook.


MAW Studio, Melanie Davis, Nashville photographer, Nashville graphic designer, social media marketing, print marketing
The original layout for a print ad and postcard.

MAW Studio, Melanie Davis, Nashville photographer, Nashville graphic designer, social media marketing, print marketing
This image was used for a Facebook ad. Note the minimal text, which is required for Facebook ads.

MAW Studio, Melanie Davis, Nashville photographer, Nashville graphic designer, social media marketing, promotional materials
The Facebook event image is, yet again, a slightly different layout.


MAW Studio, Melanie Davis, Nashville photographer, Nashville graphic designer, social media marketing, promotional materials
A second version of the Facebook event image.

If you need different layouts of imagery for an event for promotion, contact me for pricing and scheduling.

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