Website design: An EPK for TOAOBD
Updated: Mar 8, 2018
For a musician, an electronic press kit (EPK) is a professional step up from a website. It's the place housing all of their music, videos, photos, and upcoming events, as well as merchandise, news and reviews, song lyrics, and downloadable photos for any upcoming press, whether print or web.
My husband, The One & Only Bill Davis (TOAOBD), needed a major overhaul of his music website. I'd never put together an EPK before, but I had a productive business lunch in Fall of 2017 with the fabulous Sue Havlish of Big Sister Productions, and she helped light a fire under me to take the plunge and get Bill's under way.
An EPK has a lot of information, and the challenge is laying it all out in an aesthetically pleasing and user-friendly way.
The re-design of TOAOBD's website was focused on three major upgrades:
An easy-to-update calendar
Professional photography better representing him as a musician
A visually pleasing and easily navigable press kit
Bill loves the new look of his site, and I love the ease with which I can add info to his press kit as it grows. The calendar is also easy to update via Bandsintown. We're still adding info and refining the look, but it is well-structured for the addition of more information.
Take tour via the video below, and head to the website to explore all of the features.
A few things you can include in your EPK (some of these may be obvious, but it helps to have a full list):
Entire catalog of music available for sampling and purchase
Calendar that is always up-to-date
Merchandise page/online store
Videos from a variety of shows
Social media follow buttons
Regular bio and short bio (500 words or less)
Social media feed
Artist blog page
Song background info
Downloadable/printable images for press
Am I missing anything? Let me know in the comments and I'll add it to the list!